MONITORING DESK
California: Technology giants Amazon and Apple are planning to resume advertising on Twitter.
According to media reports, twitter has sent an email to advertising agencies offering advertisers incentives to increase their spending on the platform to revive its business after many companies pulled back after the takeover of the microblogging company by Elon Musk.
Twitter descrbes the offer biggest
According to Reuters, Twitter described the offer as the “biggest advertiser incentive ever on Twitter.” According to the email, US advertisers who commit to incremental spending of $500,000 will be eligible to have their spending matched with a “100% value add” up to a $1 million cap.
According to a Platformer News reporter’s tweet on Saturday, Amazon intends to restart its $100 million annual Twitter advertising campaign, subject to some security adjustments to the company’s ad platform.
However, a source familiar with the situation told Reuters that Amazon had never stopped running Twitter advertisements.
Apple is the biggest advertiser
According to a Bloomberg report, Musk revealed that Apple is the biggest advertiser on Twitter and has “fully resumed” advertising on the service. Musk made the announcement earlier during a Twitter spaces conversation.
In his first month after the takeover of Twitter, Musk reduced the number of staff, including those in charge of content control. Additionally, there have been cases of spammers posing as employees of well-known public companies, alarming the advertising industry.
Since the acquisition, many businesses have stopped or suspended their company advertising, including General Mills Inc (GIS.N) and luxury automaker Audi of America. Musk said that twitter had experienced a “massive” decline in revenue in November.
Apple and Twitter didn’t immediately respond when Reuters approached them for remarks.
