NEW YORK: Meta Platforms Inc. has said that it will introduce a new tool called AI Studio, designed to enable users to create, share, and personalize their own AI chatbots. This new tool aims to enhance user interaction across Meta’s suite of social media platforms.
AI Studio allows users to design custom AI characters, which can be tailored to their preferences and needs. Instagram creators, in particular, will benefit from this tool by using their AI characters to manage common direct message inquiries and handle responses to story replies.
Meta’s AI Studio is powered by Llama 3.1, the latest and largest version of its artificial intelligence models released last week. Llama 3.1 is available in multiple languages and boasts performance metrics that rival those of premium models from competitors like OpenAI. This update signifies Meta’s commitment to advancing its AI capabilities and enhancing user experiences through personalized interactions.
The introduction of AI Studio comes amid a competitive landscape in the AI space. OpenAI, known for its ChatGPT model, is working on a highly secretive project code-named “Strawberry,” which aims to demonstrate advanced reasoning capabilities.
Meta’s new AI Studio tool aligns with its broader strategy of integrating advanced technology into its social media platforms to foster creativity and personalization.
