ISLAMABAD/CALIFORNIA: Apple Inc is backing a music startup launched by one of its ex-executives.
The Apple company, Gamma, is the brainchild of former Apple Music World Creative Director Larry Jackson and veteran music executive Ike Youssef. It positions itself as an alternative to traditional record labels.
“The artists shaping today’s culture not create music, but video, film, podcasts, fashion, and more,” Jackson said in a statement Wednesday. “They should not have to jump through multiple hoops to express themselves.
Gamma creation video and music
Gamma says it would support content creation, whether video, music, or podcasts, and provide video and audio distribution through Vydia, the company it acquired in December 2022.
Early projects would include work with Snoop Dogg and his Death Row catalog, Rick Ross, and Naomi Campbell, Gamma said. It plans to collaborate with Todd Boehly’s Eldridge, whose investments include the Los Angeles Dodgers, which is a major backer.
The independent studio A24 is among the startup’s investors. Gamma rejected to comment on a published report that it has access to about 1 billion dollars in capital.
