WASHINGTON: US President Joe Biden’s reelection campaign launched a $14 million ad campaign which will focus on reaching Black, Latino, Asian American, Native Hawaiian and Pacific Islander voters.
The investments will cover the states the Biden campaign considers essential to victory, including the Midwest’s “blue wall,” the Sun Belt and the Southwest. The ads will run during sports programming, during commercials for shows like ABC’s “Abbott Elementary” and on digital platforms.
The campaign plans to have more than 500 staff and 200 offices in the states open by the end of May. It also plans to ramp up surrogate travel and outreach to small businesses during the month.
