ISLAMABAD: This August, BLACKPINK is set to take over the music scene as the globally renowned girl group marks their 8th anniversary. To commemorate this significant milestone, BLACKPINK, consisting of members JISOO, JENNIE, ROSÉ, and LISA, has partnered with Spotify to launch a special celebration titled #8YearswithBLACKPINK. This initiative will see a series of exclusive surprises and interactive features on the popular streaming platform.
BLACKPINK’s rise to global superstardom has been nothing short of remarkable. Their presence on Spotify has been particularly impressive, with the group’s streams demonstrating an average year-on-year growth of over 110%. To date, BLACKPINK has accumulated over 13 billion streams on the platform. Their top five most streamed tracks—“How You Like That,” “Kill This Love,” “Pink Venom,” “DDU-DU DDU-DU,” and “Shut Down”—have collectively surpassed 4 billion stream.
In celebration of their 8th anniversary, Spotify is offering BLACKPINK fans—affectionately known as BLINKs—a unique experience on the This Is BLACKPINK playlist. From August 1 to August 8, the playlist will feature daily tributes to different eras of BLACKPINK’s career.
Fans tuning into the This Is BLACKPINK playlist during this period will also have the opportunity to access exclusive digital sharecards. These sharecards will reflect individual listening habits and preferences, allowing fans to discover their personal engagement with BLACKPINK’s music. Sharecards will offer insights such as the listener’s rank among BLACKPINK’s audience and details on their most recent favorite tracks.
From discovering how you rank amongst BLACKPINK listeners, to uncovering your most recent favorite BLACKPINK songs and more, be sure to stay tuned to This is BLACKPINK to discover and express how you’ve stanned.
Here’s how it works:
- Tune into This is BLACKPINK from August 1 – 8 to rediscover a different BLACKPINK era each day.
- When you’re on This is BLACKPINK, you might get a special digital sharecard depending on your BLACKPINK streaming habits, so keep a lookout during this period to see how you’ve stanned.
- Flex your fandom and fuel the celebrations of #8YearswithBLACKPINK by uploading your sharecards on social media.
Jungjoo Park, Head of Music Korea at Spotify, expressed enthusiasm about the campaign, stating, “It’s been thrilling to witness the growth of BLACKPINK throughout the years. Our #8YearswithBLACKPINK campaign reinforces our commitment to supporting Korean artists and deepening their connections with listeners worldwide. We hope fans enjoy the special surprises we have in store for them.”
Spotify’s efforts to enhance the connection between BLACKPINK and their global audience have been integral in fueling the group’s ongoing success. Through flagship playlists like Today’s Top Hits and K-Pop ON!, and by offering exclusive fan experiences, Spotify has played a significant role in amplifying BLACKPINK’s reach and resonance.
