Broadcasting, Sponsorship, Gate Money: PCB Earns More Than Rs.5 Billion from PSL-8

Mon Jun 26 2023
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ISLAMABAD: The eighth edition of the Pakistan Super League (PSL-8) generated more than Rs 5bn in revenue, local media reported on Monday.

As per details, the Pakistan Cricket Board (PCB) has a 5-95 profit sharing formula with the franchises, meaning thereby PCB and the six franchises will receive 5 percent and 95 percent share, respectively.

The PCB earns the revenue through broadcasting, gate money, title sponsorship and other rights.

According to the details available with Cricket Pakistan, the total revenue from the event amounted to Rs5.62bn. PCB’s share from the said figure stood at Rs582,534,480, while the six franchises would get Rs5,046,776,989 collectively. When divided, each of the six franchises participating in the PSL-8 would get approximately Rs841,129,498.

One of the major revenue chunks comes from the television broadcasting deal, which encompasses both domestic and international markets. The broadcast rights have proven to be a lucrative aspect of the tournament’s financial success.

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