ISLAMABAD: ONIC, a groundbreaking digital telco brand that launched just a year ago, has made a significant impact on Pakistan’s telecom industry.
What began as an ambitious vision has rapidly become a thriving reality, transforming how people connect and setting new standards for the future.
In its first year, ONIC has experienced impressive growth in digital-first subscribers, establishing itself as a unique player in Pakistan’s traditionally conservative telecom market. This subscriber surge underscores the brand’s strong appeal and the effectiveness of its targeted approach, prompting competitors to take notice.
ONIC is more than just a connectivity provider; it embodies convenience and innovation. The brand has redefined customer experience with its fully digital onboarding process and advanced online payment options, including a pinless wallet journey and auto-renewal features. This commitment to seamless service has earned ONIC notable accolades, such as Best Mobile App and Digital Ambassador of the Year at the Pakistan Digital Awards.
ONIC’s distinctive branding activities, including a prominent feature on Times Square during the Cricket World Cup 2024 and trendsetting partnerships with Careem, foodpanda, and Golootlo, have reinforced its leadership in the industry. These initiatives, along with exclusive deals for users, demonstrate ONIC’s dedication to adding value.
“ONIC’s rapid growth and success in its first year highlight our commitment to digital innovation and customer-centric solutions,” said Hatem Bamatraf, President and Group CEO of PTCL & Ufone 4G. “We take pride in ONIC’s achievements and look forward to further transforming Pakistan’s telecommunications landscape.”
Omer Bin Tariq, Country Head Pakistan at ONIC, added, “ONIC’s success reflects our dedication to delivering exceptional digital experiences. We are excited about the future and remain committed to pushing the boundaries of digital innovation in Pakistan. I extend my heartfelt gratitude to our dedicated team, whose hard work has been crucial in ONIC’s success.”
