RIYADH, Saudi Arabia: Riyadh Season 2024 is set to support productive families and entrepreneurs by allocating sales outlets in prime locations during major events, as reported by the Saudi Press Agency (SPA).
A cooperation agreement was signed between the General Entertainment Authority, led by Turki Al-Sheikh, and the CEO of the Social Development Bank, Sultan bin Abdulaziz Al-Humaidi. This initiative aims to provide logistical and organizational assistance to these groups, ensuring they can showcase and sell their products effectively across Boulverad World.
By empowering local businesses, this initiative aligns with Saudi Vision 2030’s goals, which focus on enhancing local content and fostering economic sustainability within the entertainment sector. The collaboration reflects a concerted effort among government entities to stimulate the local economy and promote the growth of small enterprises. As Riyadh Season continues to expand its scope, these opportunities will play a vital role in integrating local talent into the broader entertainment landscape of the Kingdom.
