EU Seeks Microsoft Clarity on AI Risks in Bing

Fri May 17 2024
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BRUSSELS: The European Commission could impose a fine on Microsoft if it doesn’t provide satisfactory information on risks stemming from AI features in search engine Bing by May 27.

The Commission on Friday said that it was concerned about the dissemination of deep fakes and automated manipulation of services that can misguide voters.

It said it was taking enforcement actions on the issue, as it had not received a reply to a request for information sent on March 14.

If the deadline is not met, the commission could impose a penalty of up to 1% of Bing’s total annual income with periodic penalties of up to 5% of its average daily income.

It can also impose a fine on the company if it provides misleading or incorrect information.

Tech companies are required to take more actions to tackle illegal and harmful content on their platforms under the European Union’s landmark Digital Services Act, initiated last year.

Generative AI is one of the risks noted by the commission for the integrity of electoral processes, especially for the upcoming European Parliament elections in June.

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