Monitoring Desk
RIYADH: Fashion has taken main stage at the Kingdom of Saudi Arabia’s annual international horse race, the Saudi Cup.
The festivities at the 2023 Saudi Cup are just getting started! 🇸🇦✨@mocsaudi_en | #TheSaudiCup🏆 pic.twitter.com/2UXAxW9YFP
— The Saudi Cup (@thesaudicup) February 25, 2023
The Fashion Commission in Saudi Arabia has organized the Saudi 100 Brands exhibition to offer visitors the opportunities to check out the recent and the latest fashion. Saudi 100 Brands is a traveling display of a curated collection of work by 100 designers whose pieces reflect true Saudi culture and heritage.
Maghareeb by Saudi Brand KAF, for instance, adopts an abstract style to the traditional art of Al-Qat Al-Asiri, transforming it into latest and modern fashion. In this piece, triangular forms become the key storyteller, linked together to make a floor-length gown.
Fashion exhibition at Saudi Cup
Nawara, by Skytten Couture, seems to the bright future of the Kingdom Saudi Arabia as its core source of stimulation and inspiration. The design features a magnified skyline of landmarks, including the Kingdom Tower and Faisaliah Tower along its edge.
Designer Sarah Faisal makes a traditional Sadu outline the focal point of her Sadu Melange purse, using shades of purple to add a modern and updated twist.
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The display is part of a broader program that mentors the designers and gives them opportunities to present their work worldwide. It is a one-year program, the designers and people in fashion industry receive advice and guidance from experts across the world via one-to-one mentorship.
Workshops will also be held on innovation, designs, sales strategies and marketing.
Other brands on display at the Saudi Cup include Adnan Akbar, Mona Alshebil, Amarah, Heba Al-Qurashi, Anno Boutique, Foz Couture, Atelier Hekayat, Jim Jewelry, RMRM, Sajas, NA Designs, and Yousra Jewelry and Yasmeen Marzouq.
