Key points
- Pages have lost access to their revenue streams
- Content creators must provide financial details from eligible countries
- Facebook can permanently disable the monetisation system
ISLAMABAD: Recent changes to Facebook’s monetisation policies have left many content creators and page owners facing unexpected demonetisation, even though they have not violated any policies.
In the last 24 to 48 hours, numerous pages—some using Facebook’s Rights Manager for original content—have lost access to their revenue streams, sparking concerns about new platform requirements, according to the Express Tribune.
Many users reported their pages were demonetised without any prior notification of policy violations.
Despite following Facebook’s content guidelines, they suddenly found their ability to earn through stream ads, reel ads, photo post earnings, and story monetisation revoked, according to Pro Pakistani, a news website.
Widespread demonetisation
Experts in the industry believe that a new content monetisation system rolled out by the platform may be behind the widespread demonetisation.
A major change in Facebook’s policy now restricts monetisation for Pakistani bank accounts and tax information.
Instead, page owners must provide financial details from eligible countries like the United States, the United Kingdom, the United Arab Emirates, and India.
To successfully set up monetisation, page owners need to ensure that their bank account and tax details are from the same eligible country.
All financial information is accurate and matches official records. No fake or incorrect details are provided, as this could lead to permanent pay-out suspension.
Severe consequences
There have been instances where content creators faced severe consequences for using incorrect tax details or third-party bank accounts. If pay-out verification fails due to incorrect information, Facebook will permanently disable the monetisation system, according to the Express Tribune.
Experts recommend that creators thoroughly review all financial details before submitting them and avoid rushing through the monetisation setup to prevent long-term pay-out issues.
While the sudden policy update has disrupted earnings for many Facebook creators, understanding the new monetisation system can help them regain access to their revenue.
Complying with Facebook’s updated financial eligibility requirements is now important for continued monetisation.
Creators are advised to stay updated on platform policy changes and be cautious when updating their financial details.
