ISLAMABAD: During the holy month of Ramzan, the trend of purchasing food items online has seen a tremendous increase, especially during the sehri and iftar times when food chains offer discount deals to attract customers, particularly young people.
According to a report aired by a private news channel, food delivery apps saw a significant increase this Ramadan compared to last year. Food delivery apps have made it easier for us to order food from any restaurant while paying minimal delivery fees, said a youngster, adding that these services provide customers with the option of obtaining a plethora of discounted delivery items.
A housewife who was recently convenient with these E-commerce apps commented that it was too difficult for her to wake up in sehri, so she can now easily order online sehri deals at her doorstep after downloading the food app.
Another young lady stated that after fasting from dusk to dawn, customers prefer to have access to restaurants nearby that serve their preferred type of cuisine, which is where the cravings app comes in.
Online platforms promote fresh and healthy foods during Ramzan
During Ramzan, these platforms promote fresh and healthy foods and groceries to encourage customers to make healthier choices and to remind them to take advantage of the ease and convenience that e-commerce provides, according to a delivery boy. According to an online fast food retailer, many restaurants are once again offering some of the most affordable iftar and sehri deals to customers.
According to a worker at an online fast food platform, there is a significant increase in the number of orders as part of Ramadan food delivery because many people find it more convenient to order food at home rather than go out for dining or a takeaway. During Ramzan, the best way to attract more customers and get orders is to offer special deals and a special menu just for delivery. According to another online retailer, this will improve the customer experience and attract more customers to your restaurant.
Consumers’ desire to receive groceries and iftar deals at their doorstep has undoubtedly increased, and when they buy food in bulk, they find online delivery options to be the most convenient, according to a female regular online customer. According to another young boy, mobile wallets enable many young customers to shop online from their favorite brands, and digital wallet apps always have discounts and promo codes for online shoppers.
