DUBAI: During this season, Pakistani fashion enthusiasts eagerly await the festivities of Ramazan and Eid, prompting the setup of fashion showcases in Dubai. Exhibitions, both collective and solo, showcasing Pakistani fashion have become a common sight across the Gulf, aiming to offer brands a broader audience and access to a diverse customer base. Dubai serves as a hub for both Pakistani and Indian customers to explore fashion from across the border, especially when travel restrictions may hinder direct access. As numerous exhibitions unfold in the coming weeks, here are a few noteworthy ones to watch out for.
Sania Maskatiya: February 3
Over the upcoming weekend, this renowned brand is set to reveal its newest ‘Ramadan Festive’ collection. Additionally, it will be accepting orders for its couture pieces. For those unable to attend in person, the unveiling will occur simultaneously online and at the flagship store in Karachi, ensuring accessibility across borders. Furthermore, a collaborative exhibit with Diamantina, a jewelry brand, will be showcased at Vida, Emirates Hills, from 11 am to 7 pm (Dubai time).
Nida Azwer: February 3
This weekend, anticipate the exclusive showcase of “Dubai Festive Pop-Up” by this brand. Discover a blend of traditional silhouettes and fusion-wear, along with the unveiling of its latest Ramazan collection. Join us at The Address Montgomerie, Emirates Hills, from 11am to 8pm (Dubai time).
Afra: February 3
Join us at The Dubai EDITION for the ‘Ramadan Coterie’ hosted by this collective, showcasing fashion, accessories, and jewelry from across borders. With a blend of emerging talents and seasoned designers, there’s plenty to explore from 10am to 7pm (Dubai time).
SoPritti: February 10
The ‘Spring Festive’ exhibit, organized by this collective, will showcase a lineup dominated by emerging designers from India and Pakistan, presenting a diverse range of clothing and accessories.
Look forward to seeing renowned names like Amna Chaudhry, Rizwan Beyg, as well as SWGT and The Story Brand from Mumbai.
Venue: Swissôtel Al Murooj Dubai, from 10:30 am to 7:30 pm (Dubai time).
