By Maryam Noureen Janjua
In recent years, Pakistan has undergone a remarkable transformation in its tourism landscape. The resurgence of tourism in Pakistan can be attributed to several key factors: a significant increase in the number of tourists, both domestic and international, the government’s proactive measures to ease visa policies, and substantial investments in infrastructural development aimed at creating a more tourist-friendly environment.
Pakistan, once marred by security concerns that deterred travelers, is now witnessing a surge in tourist arrivals. From adventure seekers scaling the peaks of the Karakoram Range to cultural enthusiasts exploring the ancient cities of the Indus Valley, Pakistan is attracting a diverse array of visitors.
One of the pivotal factors contributing to this tourism boom is the Pakistani government’s efforts to ease visa policies. In a bid to attract more visitors, the government introduced an e-visa system in 2019, allowing citizens from 175 countries to apply for a Pakistani visa online. This move was part of a broader strategy to simplify the visa process, making it more accessible and convenient for international travelers.
Additionally, the government has extended visa-on-arrival facilities to citizens of 50 countries, further facilitating the entry of tourists. These measures have been instrumental in breaking down the bureaucratic barriers that previously discouraged potential visitors. As a result, Pakistan is now perceived as a more welcoming and accessible destination, contributing to the steady rise in tourist numbers.
The government’s commitment to promoting tourism is also evident in its establishment of the National Tourism Coordination Board (NTCB), which works closely with provincial tourism departments to streamline policies and develop a cohesive national strategy. The NTCB has been actively involved in promoting Pakistan as a tourist destination through international roadshows, partnerships with global travel agencies, and the development of digital platforms to market the country’s tourism potential.
While easing visa policies has played a crucial role in attracting tourists, the Pakistani government has also recognized the importance of developing infrastructure to support the growing influx of visitors. Over the past few years, significant investments have been made in upgrading and expanding the country’s infrastructure, particularly in areas that are popular with tourists.
One of the key areas of focus has been improving transport infrastructure. The development of new highways and the upgrading of existing road networks have made previously inaccessible areas more reachable. For instance, the completion of the Hazara Motorway has significantly reduced travel time between Islamabad and the northern regions, which are renowned for their breathtaking landscapes and adventure tourism opportunities. Similarly, the construction of the Swat Expressway has facilitated easier access to the scenic Swat Valley, which has seen a resurgence in tourism following years of conflict.
The government has also made strides in improving air connectivity. Several domestic airports have been upgraded, and new international routes have been introduced. The expansion of Skardu Airport, which now accommodates larger aircraft and offers direct flights from major cities, has opened up the Gilgit-Baltistan region to more tourists. This region, home to some of the world’s highest peaks, including K2, has become a major draw for mountaineers and trekkers from around the globe.
In addition to transport infrastructure, the hospitality sector has also seen substantial growth. Recognizing the need for quality accommodations, both the government and private investors have been working to expand the range of lodging options available to tourists. From luxury hotels in urban centers to eco-friendly lodges in remote mountain areas, the variety of accommodations has increased significantly.
The government has also introduced incentives for the development of new hotels and resorts, particularly in underdeveloped areas. This has led to a surge in the construction of tourist facilities in places like the Hunza Valley, Kalash Valleys, and the Makran Coastal Highway. The development of these facilities has not only enhanced the overall tourist experience but has also created employment opportunities for local communities.
Infrastructural development in Pakistan’s tourism sector is not just about building roads and hotels; it’s also about preserving the country’s rich cultural heritage and ensuring that tourism growth is sustainable. The government has initiated several projects aimed at restoring and promoting historical sites, such as the ancient city of Taxila, the Mughal-era forts in Punjab, and the Buddhist relics in Swat.
Efforts are also being made to promote eco-tourism and protect the natural environment. The government has established several national parks and wildlife reserves, including the Deosai National Park and the Hingol National Park, which are becoming increasingly popular with nature enthusiasts. These initiatives are designed to balance the need for development with the preservation of Pakistan’s unique cultural and natural heritage.
Pakistan’s tourism landscape is on the cusp of a new era. The increase in tourist numbers, the ease in visa policies, and the ongoing infrastructural developments are all signs of a country that is ready to embrace its potential as a global tourist destination. With continued efforts and a focus on sustainable development, Pakistan is poised to become a must-visit destination for travelers seeking both adventure and cultural enrichment.
