Monitoring desk
ISLAMABAD/DELHI: Promoters of the upcoming Bollywood movie, Pathaan, starring Shah Rukh Khan, Deepika Padukone and John Abraham, have come up with a new marketing strategy that the stars will not give promotional interviews about the movie.
Taran Adarsh, the trade analyst, revealed the new marketing strategy in a tweet stating “Earlier #Drishyam2 now #Pathaan. No interviews with media persons during pre-release promotions of the movie. Relying on the movie songs and trailers to do the talking. Wise strategy, the step in the right direction.”
New Marketing Strategy
Amidst all the controversy, Adarsh thinks that the team has made the wise decision to avoid giving interviews to avoid further disputes about the movie.
Previously, Ajay Devgn’s Drishyam2 also took the same decision and it seems to be a nice strategy.
Siddharth Anand’s helmed Pathaanreceived a green light from the Central Board of Film Certification. But the movie will have to be re-submitted to the CBFC for re-certification before it hits the digital platform Amazon Prime on April 25.
The censor board has advised making certain changes in the song ‘Besharam Rang’. Some alterations have been made in a few dialogues.
Pathan is all set to entertain the fans on the screen on January 25.
