LAHORE: The Pakistan Cricket Board (PCB) and TikTok have joined hands for the HBL PSL 9 to provide extreme excitement experience to the fans for Pakistan most loved sporting event.
TikTok will play a significant role in showing behind-the-scenes moments, post-match analysis, player interviews, and much more directly to fans throughout the HBL PSL 9 event worldwide.
The cooperation heralds a new era of engaging content for cricket enthusiasts. The HBL PSL account on TikTok @thepsl, has around 2 million followers.
TikTok’s Head of Content Operations and Marketing in Pakistan Saif Mujahid has said: “TikTok is excited to collaborate with PCB for HBL PSL Season 9. We are committed to delivering an unparalleled experience for cricket fans, providing them with access to exciting content and immersive storytelling throughout the tournament.”
PCB Chief Operating Officer Salman Naseer said TikTok’s partnership with PCB shows a shared commitment to engaging cricket fans through innovative and compelling content.
He said that as the country gears up for another thrilling season of HBL PSL, the PCB looks forward to leveraging TikTok’s platform to bring fans closer to the action and excitement of the sports event.
Fans can engage with the excitement using official hashtags such as #HoJaJazbaati, #PSLTopPicks, #CricTok, #NawaAayaSoneya, #PSLFanzone, #PSLKiYaadein and #JashaneCricket throughout HBL PSL Season 9.
Moreover, TikTok will introduce special HBL PSL filters, and a dedicated HBL PSL search hub within the app, enabling fans to have immerse tournament experience.
