PIF, WTA Forge Multiyear Alliance to Accelerate Women’s Tennis

Tue May 21 2024
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NEW YORK: The Public Investment Fund and the Women’s Tennis Association have joined forces in a groundbreaking multiyear partnership to propel the growth of women’s professional tennis worldwide. This collaboration aims not only to foster the development of female players at all levels but also to encourage more women to embrace the sport.

As a significant step, the PIF will be the inaugural naming partner of the WTA rankings, symbolizing their commitment to advancing women’s sports. Mohamed Al-Sayyad, head of corporate brand at PIF, expressed excitement about the opportunity to boost participation and nurture future talent alongside the WTA. This collaboration will see the introduction of the PIF WTA rankings, highlighting players’ journeys and celebrating their achievements.

Furthermore, both organizations are dedicated to inspiring young individuals to pursue tennis by expanding existing programs and creating new opportunities. This partnership, following the PIF’s recent collaboration with the ATP, solidifies their position as a key global supporter of both men’s and women’s tennis. The announcement coincides with the news that the prestigious WTA Finals will be held in Riyadh for the next three years, underlining the growing significance of women’s tennis on the global stage.

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