ISLAMABAD: Pakistan’s leading telecom and ICT services provider, PTCL Group (PTCL & Ufone 4G), has demonstrated an unwavering commitment to breast cancer awareness and education by leading a month-long campaign in collaboration with Pink Ribbon Pakistan.
The multifaceted initiative, aimed at empowering individuals in their fight against breast cancer, underscores the Group’s dedication to the cause and its support for those affected by this disease.
The campaign commenced with a symbolic gesture as PTCL Group converted its official company logos to pink on all digital platforms. This visual transformation was followed by a robust internal awareness messaging campaign, which sought to educate employees about early detection and breast cancer prevention. To enhance awareness and understanding, the Group organized a collaborative awareness session with Pink Ribbon.
The session featured a panel discussion with medical experts, including Dr. Erum Najeeb, a General Surgeon from the Pakistan Institute of Medical Sciences (PIMS), and Dr. Asma Mahfooz from PTCL’s Health Team. The discussion facilitated open dialogues, promoted understanding, and addressed questions, effectively breaking down knowledge barriers.
The campaign was rich in activities designed to educate and encourage employees to actively raise awareness about breast cancer. One of the notable events was the “Pink Futsal Match” organized between PTCL Group and Eikon 7 as a show of solidarity for the cause.
Throughout the month of October, employees were encouraged to don pink attire and share their pledges on the “Pledge Wall” placed at the Ufone Tower, publicly committing their support to the cause. In a brilliant display of solidarity and community support, both Ufone Tower and PTCL’s NEST Office were illuminated in pink, symbolizing the Group’s unwavering support for breast cancer survivors.
In addition to this, a donation drive was carried out through UPaisa, PTCL Group’s financial service, and donation boxes were strategically placed in office buildings to generate funds for Pakistan’s first specialized breast cancer hospital.
Concluding the Breast Cancer Awareness Month, an awareness session was held at Edhi Homes in Islamabad to educate women and young girls about this disease.
Through this initiative, PTCL Group and Ufone 4G aim to underscore the importance of early detection, creating an environment that uplifts survivors and empowers those affected by breast cancer.
