RIYADH: The Saudi Broadcasting Authority (SBA) has launched the new branding for its Saudi Sports Channels, according to the Saudi Press Agency (SPA).
The SPA reported that this effort includes updates to the channels, sports studios and programs reflecting SBA’s resolve to blending modern broadcasting technology with creative production and high-quality content.
According to the SPA, many new programs and sports analytics will air, featuring a daily show that brings together top sports figures from the Kingdom of Saudi Arabia (KSA), the Arab world, and internationally to discuss Saudi sports contest. The show also utilizes cutting-edge technology for enhanced sports analysis, and evaluation.
The sports centre program will air from Sunday to Thursday at 2:00 PM, providing in-depth coverage of main daily sports contest and events, the SPA reported. Since launching on September 24, 2002, Saudi Sports Channels has also been instrumental in advancing regional sports and a wide array of global sporting programs and events.
