Ahmed Mukhtar Naqshbandi
ISLAMABAD: The Small and Medium Enterprises Development Authority (SMEDA) will hold a one-day training programme on “Product Development & Branding Techniques for SMEs” on February 14.
According to an official source, Product Development & Branding Techniques will assist SMEs in establishing and strengthening their organizational system to achieve future profitable growth.
SMEDA offers the session
SMEDA provides a session for SMEs as part of the National Business Development Programme (NBDP) to provide non-financial advisory services to small and medium-sized businesses.
The training program is designed to provide participants with knowledge of product development strategy, process, product development stages, brand and branding concepts, brand resonance model (CBBE), and online branding.
Capacity building, training materials, and a certificate of participation are among the programme’s benefits. Women and women-owned businesses were encouraged to apply. Small business owners and their relevant staff, and existing and emerging entrepreneurs, will attend the training session.
