LONDON: Taylor Swift’s Eras Tour film, featuring a spectacular lineup of over 40 hit songs from her concerts, became the epicenter of lively fan celebrations in cinemas across the UK during its opening weekend. Thousands of Swifties descended upon theaters, donning sparkly outfits and cowboy hats, creating an electrifying atmosphere that brought cinema etiquette into question.
Major cinema chains, including Oden, Cineworld, and Showcase Cinemas, had issued specific guidelines before the film’s premiere, delineating acceptable conduct for the audience. While singing and dancing were actively encouraged, the guidelines explicitly prohibited standing or dancing on seats, throwing glitter or confetti, and recording the screen.
Taylor Swift Fans at Cinemas
In a bustling London cinema, fans embraced the concert-like experience wholeheartedly. A massive mosh pit formed under the screen, accompanied by enthusiastic renditions of Swift’s hits like “Style” and “You Belong with Me.” Some fans waved glowsticks and illuminated the venue with their iPhone torches, replicating the energy of a live concert.
The exuberant atmosphere drew mixed reactions from attendees. While some fans expressed sheer delight, labeling the cinema crowd as the perfect audience for such an event, others voiced their frustration. One attendee lamented, “I actually want to hear the movie, though, not everyone else,” while another criticized the enthusiastic crowd, stating, “They are acting like a movie is a live concert.”
Swift’s supporters defended the vivacious ambiance, pointing out that Taylor Swift herself had encouraged fans to treat the film as if they were attending a live concert. “The movie is basically a concert. Taylor Swift herself wants you to treat it like if it was a concert! You can sing and dance all you want!” one fan ardently exclaimed.
