TikTok Introduces AI Content Labelling, Media Literacy Initiatives

Sat May 18 2024
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Monitoring Desk
TikTok
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LOS ANGELES: Video-sharing app TikTok has announced significant advancements in artificial intelligence (AI) transparency and media literacy as it commits to providing a safe and responsible content creation platform.

TikTok has collaborated with the Coalition for Content Provenance and Authenticity (C2PA) and will be the first video-sharing platform to use Content Credentials technology to automatically label AI-generated content from various platforms.

Recognizing the potential challenges of AI-generated content, TikTok has implemented a robust system to enhance transparency. This initiative includes the automatic labelling of all AI-generated content (AIGC) using TikTok’s proprietary AI effects. Over the last year, more than 37 million creators have benefited from TikTok’s innovative labelling tools, promoting a clear understanding of content origins. TikTok will soon extend Content Credentials to all its content, allowing the metadata to remain with the content even when downloaded, enabling users and external platforms to verify its authenticity.

In addition, TikTok is launching a series of educational campaigns in partnership with MediaWise and WITNESS aimed at enhancing media literacy.

These initiatives aim to empower users to critically evaluate online information, helping them distinguish between authentic and misleading AI-generated content.

Praising TikTok’s efforts, Adobe’s General Counsel and Chief Trust Officer Dana Rao stated, “With TikTok’s vast community of creators and users globally, their involvement in both C2PA and CAI is pivotal. In today’s digital era, ensuring content authenticity is crucial. This partnership marks an important step towards that goal.”

Furthermore, Alex Mahadevan, director of MediaWise, expressed enthusiasm about the collaboration, saying, “Since launching our Teen Fact-Checking Network on TikTok in 2019, we’ve seen significant engagement. We are excited to further empower people to discern fact from fiction online through these new initiatives.

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Op-Ed

Afghanistan continues to pose multiple security threats to neighborly countries. Afghan interim government commonly known as the Taliban regime recently celebrated the third anniversary of their takeover of Kabul. Taliban’s speedy takeover and the quick meltdown of the Ashraf Ghani regime both are remembered as meaningful surprising events in the checkered history of Afghanistan. The subsequent withdrawal of US troops from Afghanistan triggered numerous intriguing questions. The apparent hasty withdrawal of American forces though celebrated as a victory by the Taliban however it could not bring any stability to Afghanistan. Though withdrawal took place under Joe Biden’s watch, however, the grounds were prepared by the Trump administration prior to leaving the white house consequent to election defeat. The arrival of the Taliban in Kabul as an uncontested force on 15th Aug 2021 made the whole American campaign a shadowy affair stretched over almost two decades. Critiques are justified in questioning the outcome of such a lengthy military and political campaign orchestrated by the USA in Afghanistan. No satisfactory response has ever surfaced from the State Department and Pentagon sides about the quick meltdown of the Afghan National Army. It is obvious that the surprisingly expeditious winding up of the Ashraf Ghani regime further exposed the weaknesses of the whole American prescription applied to heal Afghanistan. The multiple damaging effects of the ill-conceived strategy on the war-torn society of Afghanistan are not too difficult to understand. Present-day Afghanistan is more polarized and unsettled under the Taliban’s unelected regime. The demolition of the political façade in August 2021 was not a sudden development but rather a much-expected outcome of the dubious Doha agreement. Analysts having fair insight into the Afghan dynamics were apprehensive about the American deal with the Taliban while Ashraf Ghani was very much present in the office of President. Simply put, the American direct agreement with the Taliban in Doha was actually the beginning of the end of Ashraf Ghani's regime. Bitterness in bilateral ties between Pakistan and Afghanistan has been constantly growing over the issue of cross-border terrorism. Against all the positive expectations of Islamabad, the interim Afghan government has not responded against the Khawarij which comprises the banned TTP and its numerous splinter groups. Ironically, the Taliban regime is providing all sorts of support to those Khawarij terrorists who are involved in attacks on Pakistani security forces, unarmed civilians and military installations. Facts and figures clearly reflect the alarming rise in cross-border terrorist attacks inside Pakistan after the arrival of the Taliban on Kabul’s throne. Pakistan has rightly questioned the liberty of action granted to the Khawarij terrorists on Afghan soil by the interim Taliban setup. These genuine security concerns have been conveyed to the Taliban regime through all available channels. Repeated engagements from the Pakistan side via diplomatic, political, religious and media channels, nothing positive could not gain any breakthrough in finishing the bloody cycle of terrorism. Growing security concerns gradually taking the shape of anger in Pakistan because huge losses to men and materials are crossing the limits of patience. Unwise rulers of Kabul are acting against the interests of a neighbor like Pakistan who always stood alongside Afghan brethren in hours of need. It seems that sympathizers of Khawarij (banned TTP) are now dominating the interim Afghan government and saner elements have lost their say in the decision-making process. Multiple reports released by the UN, EU and international watchdogs have revealed undeniable information about the active presence of global terrorist groups in Afghanistan. The Taliban regime is in denial mode and seems in a mood to continue with the present harmful policies. The loud arrogance of Taliban officials on the highly objectionable stance about cross-border terrorism is endangering regional peace. In a recent statement, the military chief of the interim Afghan government Qari Fasihuddin Fitrat has denied any presence of banned TTP elements in Afghanistan. This absurd denial is credible evidence of the Taliban’s contradicting stance about the presence of Khawarij (Banned TTP) on Afghan soil. How Qari Fasihullah Fitrat can ask for evidence of Khawarij’s existence while Taliban supreme leader Hibatullah Akhundzadah urged Afghans through a fatwa to refrain from joining the terrorism spree of banned TTP against Pakistan last year. This unambiguous religious decree released by none other than the supreme Taliban leader is itself strong evidence of Khawarij’s anti-Pakistan designs. It is also evident that the top leadership of the Taliban especially supreme leader Habibullah Akhudzada comprehends the undesired complications linked to the cross-border terrorism from Afghan soil. Bleak consequences of flawed terrorism-specific policies are widely hurting Afghanistan’s repute and relations with neighborly countries. Hollowness of Taliban’s denial can be measured from the multiple killings of Khawarij (TTP) wanted commanders on Afghanistan’s soil. A recent report released by a sub-committee of the UN Security Council has openly mentioned the banned TTP as the biggest terrorist group operating with impunity from Afghanistan. Being an unelected force, the Taliban’s rule in Afghanistan lacks legitimacy. The commitment of such an illegitimate regime with the banned terrorist groups of various brands merits a regional response as already proposed by PM Shahbaz Sharif during a recent past event at the SCO forum.

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