ISLAMABAD: The charm of winter tourism has taken center stage in Pakistan, where recent snowfall in Malam Jabba and Kalam valleys has lured a significant influx of tourists from various parts of the country.
These picturesque valleys undergo a magical transformation into white wonderlands during the winter season, offering a plethora of opportunities for adventure enthusiasts and becoming magnets for those seeking the beauty of snow-covered landscapes.
Renowned mountain resorts, including Swat, Malam Jabba, Gabin Jabba, Miandam, Matiltan, Kalam, Utror, Gabral, Matiltan, Mahodand, and Loye Sar, are witnessing heightened interest from tourists planning their winter getaways. Local residents in Swat advise visitors to come adequately prepared with suitable footwear and warm jackets to fully embrace the winter experience.
Tourists express their joy at witnessing the breathtaking scenery adorned with snow. One visitor from Punjab describes Malam Jabba as uniquely different from other snow resorts, emphasizing its enchanting beauty that captivates the senses. The Majestic Valley of Swat emerges as a favorite due to its diverse features, easy accessibility, pollution-free cool weather, and the opportunity to savor trout fishing amidst the serene backdrop of falling snow.
Despite the chilly temperatures, tourists, including those from foreign countries, express amazement at the ethereal sight of snowfall. Swat is lauded as a heavenly destination, with tourists praising the cooperative and welcoming nature of the locals. The winter school holidays are identified as a strategic window for increased tourist arrivals, and officials from the Pakistan Tourism Development Corporation (PTDC) express optimism for a vibrant winter tourism season.
Kalam is recognized as a perfect spot for adventure seekers, and there are calls for authorities to focus on harnessing its potential to further promote winter tourism. The overall feedback from tourists is overwhelmingly positive, indicating a promising and lively winter tourism season unfolding in northern Pakistan.
